There was nothing wrong with "risking it all" on a new IP back when games took maybe a million to make. Now they're multi-million affairs that take half a decade to code, publishers shy away from trying anything new as new is "dangerous".
People will buy an established brand even if it's shit in comparison to a lesser known competitor.
(I'm think of Shadow Hearts vs. Final Fantasy etc here...)
We have casual versus "real games" now, and a continuing independent movement that looks to hardcore gamers, but we have little in the way of separate focuses from the big publishers on hardcore games with smaller budgets. Do you think the industry could split into two core paths and tread both independently? One an interactive movie style to sell to millions and put a ton of money into it and one style for hardcore gamers that uses older graphics and technology but has hardcore gameplay?
A company like EA already has casual, sports and mainstream sections to its company, why not add a "hardcore" section that makes games with less graphical elements and more story/hardcore gameplay?


