I could care less if this game says EA on it. Will Wright in my book overrides pretty much any EA or Valve level evilness. If Spore was only released on Steam, I'd still get it.
I am glad to see a renewed interest in this game now that the video is on Google. I'm hoping more comes out of GDC this year.
If anyone wants to see procedural gaming now, you can download a 96kb game from
here. Scroll to the .kkrieger entry. 96kb is all the game needs to generate full FPS levels with different weapons, enemies, and sounds. It's not the greatest quality right now, but should give people an idea how a few kb of data will let Spore share your entire world with other players.