That, however, is where the "interesting" part of this ends, and the "pretty gross" part begins. Beyond the DLC access, Premium members are said to get "access to powerful new features." What features might those be? "The ability to reset stats" is listed, but so is "queue priority into servers," which means exactly what it sounds like. As in, "pay for this service and get into servers faster than the rabble."
It appears the industry has adopted the Popcopy business model.
No one should be surprised about this. Activision want to do the same (essentially) with Call of Duty games, so... why should EA not get in on the fun? ;)
I'm sure it'll be like the other microtransaction games where the person most willing to sink real cash into it has an advantage which is near unsurmountable. All EA need to do is sell 'auto aim' (read: aimbot) for £10 or something and I'm sure they'd be raking it in...
All it really does is let you get into lobbies of only Premium players. Trust me, the Premium package is more for the DLC than anything else, and considering it gives you access, even early access compared to consoles, to all five DLCs when they're available, $50 is not bad. I got a good deal from Origin... BF3 + Premium + Shortcut Bundle for $100 :)
