something that can be extremely devestating, just look at something like PriceRightPhoto or certain companies passing on Starforce etc
I haven't heard of "PriceRightPhoto." As for Starforce, keep in mind that Starforce suffered from the backlash, not Ubisoft. Whatever might have happened to Ubisoft if they had kept Starforce is purely hypothetical.
You also say that to not buy hurts more than to pirate. It really doesn't. Either is a non-sale.
What I said is that not buying is a BETTER way to hurt them than by stealing. Rosa Parks didn't need to carjack busses in order to advance civil liberties (I'm aware this is oversimplification, but I don't think elaboration would detract from my point). Stealing from EA simply makes you the wrongdoer instead of exposing them as wrongdoers.